In September 2017, the IDEAS Hub partnered with LEGO to create the LEGOxUWCSEA ‘Bricks to Big Ideas’ Challenge, which gives students an opportunity to not only receive a LEGO kit (valued at $2,000) but also have their creative idea displayed in LEGO offices all over the world.
 
In this competition, students were required to submit a video of not more than one minute, telling their story about the LEGO brick. Submissions were to be made in teams of four via Google Drive and the contest open to both Middle and High School  students.
 
Overwhelmingly, students expressed a great interest in the competition, and with 22 submissions, it was extremely difficult to select six that best matched the LEGOxUWCSEA competition criteria! The videos ranged from a narrative about a LEGO character, to a dramatic LEGO-created scene, to a simple voice-over on why the LEGO brick is so meaningful to the team.
 
On the 6 and 10 October 2017, the six teams that made it to the final round had a briefing at the IDEAS Hub with Malti Peplow, Senior Manager of Retail Innovation of LEGO for Asia, along with presentations from several speakers on behalf of LEGO. 
 
These teams will also have an exciting change to visit the LEGO Asia Regional Headquarters, located right in the heart of Singapore! This tour will be held on the 7 November, along with presentations for the students providing them a better insight into marketing strategies and techniques in order to make their newly proposed idea as effective as possible.
 
Our final presentation and judging will be on the 17 November 2017, again at the LEGO Office in Singapore. This heated hour will involve a 10-minute presentation from each of the six teams, with five minutes of presenting and five minutes of Q&A. However, the intensity of the competition will hopefully be cooled by some snacks and drinks along the way in the LEGO Headquarters.
 
The anticipation is coming to a peak! Stay tuned - We are now in one of the most crucial moments of this dynamic competition, and the next few weeks can either make - or break - the aspiring teams.